Client
Chlorophyll Water
- Branding Designer
- Product Designer
- Social Media Designer
- Digital Designer (Web, Amazon Storefront, Advertisements)
- Powerpoint Presentation Designer
- Trade Show Designer
- Various Print Projects
Challenge
As the brand was still in its early stages, the client needed to establish a clear visual aesthetic that reflected their philosophy while resonating with the lifestyle of their target audience.
Solution
Think clean, hydrate green. The brand identity was developed using a clean, minimal design approach that mirrors the product’s clean-ingredient philosophy. Nature-inspired imagery, elements of water and movement, and a fresh color palette work together to create a cohesive visual language supported by clear, confident messaging.
A color harmony inspired by it’s the product origin. It nods to the botanical source without overexplaining, and positions the brand at the intersection of nature and purity.
Drawing from the core design elements that define the refreshed branding, I led the creative direction for all packaging design. Each piece was crafted to embody a fresh, clean aesthetic, accented with a touch of color to reflect the essence of chlorophyll in the artwork. The result is a cohesive visual language that feels modern, nature-inspired, and instantly recognizable on shelf.
Every design decision serves the information first, but never at the expense of visual pull. The layouts guide the eye naturally through complex data, stripping away noise while keeping the energy alive.
Chlorophyll water sits in a niche of its own, so the design had to do more than look good. The visuals were built to educate as much as engage, introducing an unfamiliar product to a new audience while making the case for why it belongs in their routine. I strive to find unique ways to not only educate, but visually stimulate the consumer.
