Client
My Senior Health Plan
- Branding
- Web Design
- Social Media Design
- Flyers for both Digital & Print
- Powerpoint
- Digital Ad’s
- Various Print Projects
Crafting the Brand Style
When developing the brand guide for My Senior Health Plan, I started with only a logo to establish the full design direction. I collaborated closely with the marketing manager to define the desired look and feel, ensuring it would resonate with the target demographic. The goal was to create a design standard that felt professional, while remaining approachable and friendly.
PowerPoint
Another major project I led was the redesign of the brand’s PowerPoint presentations. Beyond applying the new brand style and rethinking how information was structured for greater engagement, I incorporated motion design, drawing on a specialized course in PowerPoint animation to elevate the presentations beyond standard expectations.
Ebook's
As with brands I’ve worked on in the past, once the new design standards and visual direction were established, I was tasked with a larger initiative, redesigning the existing library of ebooks. The previous materials lacked strong photography, engaging infographics, and an overall cohesive design, which created an opportunity to elevate both their clarity and visual impact.
Layout Design
After successfully redesigning a series of eBooks, I was tasked with preparing those layouts into print-ready formats using Adobe InDesign.
Digital Reach
I designed a comprehensive digital advertising campaign, including Google Ads and Meta ads, with creative optimized and reconfigured across a full range of ad sizes to ensure consistent performance and reach across all major social platforms.
Social Media
With the launch of their new branding, the team wanted to establish a stronger presence on their social channels, which they had previously used only sparingly. To support this, I created a set of Canva templates designed for ongoing monthly use, each reflecting the brand direction we had developed together.
Print Design
Flyers were an essential asset for both customer outreach and internal announcements. These became some of my favorite projects, as they allowed me to apply creativity in presenting information in the most engaging way possible.
