Client
Financial Grade
- Branding
- Social Media Design
- Digital Design (Web, Advertisements)
- Powerpoint
- Trade Show Design
- Various Print Projects
Brand Guide
A sister company of “My Senior Health Plan”, this company as well was looking to have a graphic designer team up with them to help grow their visual identity. With only the logo completed, I came in and expanded their brand to have a distinct visual identity and created their brand guide to set the standards. Following that I worked on various projects for both digital & print, including a few ebooks shown below.
Social Media
I created a set of social media templates to give the brand a consistent, recognizable look across platforms, while still keeping things flexible and easy to use. For special moments—like launches, announcements, or seasonal campaigns—I designed custom, one-off posts in Illustrator, allowing each occasion to feel polished, intentional, and on-brand without losing that extra creative spark.
Brand Stationery
Stationery plays an important role in bringing a brand to life through everyday touchpoints, helping it feel polished, consistent, and trustworthy. After creating the brand guide, I was able to seamlessly carry that look and feel into the stationery, making sure colors, type, and layouts stayed cohesive and true to the brand’s personality.
PowerPoint
Similar to sister company MySeniorHealthPlan, another major project I led was the redesign of the brand’s PowerPoint presentations. Beyond applying the new brand style and rethinking how information was structured for greater engagement, I incorporated motion design—drawing on a specialized course in PowerPoint animation—to elevate the presentations beyond standard expectations.
Promotional Print
I created promotional designs for both web and print to help events stand out and connect with the right audience. From social media graphics and website announcements to flyers, handouts, and mailers, each piece is designed to feel cohesive, eye-catching, and on-brand—making it easy to build excitement before, during, and after an event.
