Client
Benepath Insurance
- Branding Guide
- Ebook
- Brochure
- White Pages
- Flyers
- Advertisements
- Social Media
A Strategic Brand Refresh, Built to Last
I was brought in to lead the development of a comprehensive, refreshed brand identity, one that went beyond surface-level visuals to clearly articulate who the brand is, what it stands for, and how it should consistently present itself across every touchpoint.
The focus of this effort was on building the foundational standards and guidelines that had previously been missing. By establishing clear direction for visual language, messaging, and usage, the new identity ensures long-term consistency while strengthening clarity, credibility, and appeal with the brand’s intended target audience.
Brand Guide
The team at Benepath expressed concerns that their existing design style felt unprofessional and misaligned with their reputation. After reviewing their collateral, it was clear a more cohesive and elevated approach was needed. Drawing on my experience with brand refresh projects, I collaborated closely with the team to redefine their visual direction and created the brand guidelines from scratch.
Ebook
After establishing the foundation for the brand’s future design elements, one of the first collateral pieces to undergo rebranding was their collection of ebooks, offered as free guides to their customer base. I applied the new color palette, photography direction, and illustration style to create a cohesive and elevated look that aligned with the refreshed brand identity.
Print Collateral
In addition to digital collateral, I was tasked with extending the brand into print design. The goal was to carry the visual language established in the ebooks into brochures, as well as apply the new branding to one-pagers, reworking existing layouts to present information in a more engaging and easily digestible way.
Digital Advertisements
This project focused on creating LinkedIn ads that not only reflected the refreshed brand style but also leveraged the new illustration system, photography, and color palette to capture attention and stop users mid-scroll.
